paul.stead

One of the best ways to engage with the next generation of print and packaging industry talent is to put young achievers in the spotlight. As three team members at @PrintRoom Group in Bracknell show, it's safe to say that the future of print is in good hands. Meet @Lucia Lewington, @Santino Lewington and @Hope Gaspar. They have shared a snapshot into their work and what makes them tick, from bringing creative ideas to life to getting stuck into exciting projects across all manner of...

The Simpsons episode ‘Bart Gets Famous’ sees Bart Simpson sneak into a TV studio. After a number of misadventures, Bart ends up on a stage in front of a live audience, knocks over the set, and says, “I didn’t do it,” which becomes a famous catchphrase and catapults Bart to international fame overnight. That might sound familiar, as it’s one of the most famous plots in one of the most famous TV shows of all time. And it all starts with a joke at the expense of packaging. When Bart sneaks...

Like all of us, young people encounter printed products and packaging every day. Often, they will interact with dozens of packaging items before they even leave the house in a morning. But how many of them make the connection between those experiences and a potential future career? For a while, the answer is: Too few. However, there are positive signs that this could be changing. The Government’s plan for vocational GCSEs in English schools is a welcome step towards fixing the bridge...